Newton’s Second Law loosely says that the rate of change of momentum is directly proportional to the forces applied in the direction of those forces. Have you ever had someone toss you a watermelon? The big ones are tough to catch because they can slip out of your hands due to momentum. The watermelon wants to continue on its merry way. The same idea can be applied to your writing. After you release a book you can spend time marketing it or you can set up your advertising and marketing beforehand and then focus on writing your next novel.
Another option is to take a break and relax. Many authors take this route and wonder why their careers never take off. This means your new book may have some outside forces nudging it along, but soon enough those sales will drop. Less forces acting on the novel means less momentum, and it begins to decline. After people either buy your book or they see your advertisement and decide that book is not for them, they begin to tune it out as background clutter.
What can you do? Remember Newton, of course!
Now is the time to start working on your next project, just after you’ve completed one. More books with your name means more potentials to hit it big. More books with your name on the cover means more chances for a reader to discover they love your work. The best chance to sell another book is when a reader finishes a satisfying novel and is ready for another one. Those forces help to push your sales forward. More forces mean more momentum.
Each book is a stepping stone to your writing world. If you only write one and spend your days flogging it, after a while people will look at you like you’re a spammer. Same thing, day after day after month after year. If you started working on the next book, after a year you’d have at least one close to finished. Some folks can have four quality books or more. Author Chris Fox has a video series where he wrote a science fiction trilogy in exactly twelve weeks, plus he wrote a novel in 21 days and pulled in a six-digit income. All of this was documented on ChrisFoxWrites.com and his YouTube channel.
Perhaps you can’t write a book that fast. The good news is you don’t need to. You just need to keep that momentum going by working on it. If it takes you four months to bash out a rough first draft, you’re that much closer to releasing the next novel instead of starting four months from now.
It’s your decision how you want your momentum to go. Down from lack of energy and force behind your work, or up from little nudges every day. Eventually the momentum will build to the point where you can earn a following of true fans who will buy your next novel sight unseen because they know you produce quality work.
Don’t let us down!