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TWJ 1.15: Author Branding with Jynafer Rose Yanez

The Writer’s Journey Episode 1.15: Author Branding with Jynafer Rose Yanez

You’ve written your book (yay, you!) and you’re ready to launch it into the world, but how do you make sure it finds the right readers? It’s all about identifying your target audience and using all the tools at your disposal to reach them. Marketing expert Jynafer Rose Yanez shares her tips on leveraging social media and crafting catchy taglines, compelling blurbs, and hot covers to find your next superfan.

Guy Anthony De Marco

Guy Anthony De Marco, MFA, is an Italian-American speculative fiction author; a Graphic Novel Bram Stoker® and Scribe Award finalist; winner of the HWA Silver Hammer Award; a prolific short story and flash fiction crafter; a novelist; a poet; an invisible man with superhero powers; a game writer; a disabled US Navy veteran, and a coffee addict. One of these is false. A writer since 1977, Guy is a member of the following organizations: SFWA, IAMTW, ITW, RWA-PRO, WWA, SFPA, ASCAP, MWG, SWG, HWA, IBPA. He hopes to collect the rest of the letters of the alphabet one day. Additional information can be found at Wikipedia.

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